FLEXIBLE PACKAGING

RESEARCH: WHY IS FLEXIBLE PACKAGING BETTER?

Did you know that the Flexible Packaging Association (FPA) carried out a number of studies to compare the environmental impact and performance of flexible packaging against rigid alternatives?

Water Usage

In a recent study, for example, the FPA found that ”a DPE bottle for motor oil packaging [uses] +513% more water than a flexible pouch with fitment” and that “a steel can for packaging coffee [uses] +1,605% more water than a flexible pouch.”

Greenhouse Gases

The FPA also compared cat litter packaged in a stand-up pouch, rigid plastic pail, and paperboard carton box.

The stand-up pouch was easily the most environmentally friendly of the three; the box produced 331% more greenhouse gases, while the pail produced a staggering 996% more.

Product-To-Package Ratio

Beyond the lower carbon footprint and water usage of flexible packaging, the FPA also reports that flexible packaging has a more efficient product-to-package ratio than rigid packaging. In one example of the FPA’s research (as per the diagram below), a flexible pouch for juice can be up to 97% more efficient than a rigid container in its use of packaging.

SUSTAINABLE E-COMMERCE

As online sales have grown in recent months and years, more and more companies have recognized the need to scale their packaging in an ultimately sustainable way.

This means using solutions that facilitate efficient transportation and shipping, reducing the number of materials used, and increasing the product-to-package ratio, while still having an eye-catching design to differentiate your products from the competition.

As ecommerce continues to grow, MTPak will be ready to support you throughout your journey to scale and optimize your packaging system. Our flexible packaging provides an eco-friendly solution that offers the benefits mentioned above while also reducing waste.